Our process starts by validating every record in your database. This step is especially crucial for master data. We validate against our Global Identity graph, which is built using a proprietary, multi-source methodology that is paired with observational data to verify the accuracy and authenticity of each record.

Once validated, our enrichment process can add layers of data to your existing records. Again, we use proprietary technology to avoid overwriting existing values thereby delivering accurate and actionable data customized to your business needs.

We standardize to our client's specifications, but in lieu of established criteria, we match against ISO 8000 to enforce uniformity across all data sets. This step is crucial for accurate segmenting, reporting, and analysis.

Although every step of our process is vital to overall database health, few aspects of data quality are more important than preventing duplicates. Our purify step is unparalleled in its ability to ensure unique values, even in the most remote edge cases.

With increasing emphasis on data privacy and user preference, this checkpoint is vital. Gaining and managing consent to communicate is one of today's most important data management tasks. We provide a turnkey structure for maintaining compliance and ensuring the highest ethical standards are practiced in your data interactions.

Deliver actionable data to your downstream systems via our AI-enabled segments. Output audiences for personalized experiences, offers, or other marketing tactics. Enhance your reporting with actionable intelligence segments.